All posts by Mike Ellsworth

enterprise social media, how to use social media, social media, Twitter, Uncategorized

On Twitter, what’s more important: quantity or quality?

Written by Mike Ellsworth
Thursday, 30 July 2009 18:41

I often get asked whether the number of Twitter followers or the quality of the followers is more important.

I can’t say for you, without knowing your situation, but Twitter is a bit of a numbers game. More followers is often better if you want to get your message out.

But in reality, you want your message to go to those ready to receive it. This ain’t no stinkin’ direct mail, where you leaflet the universe and hope to pull in a few fish with your leaky net. As I always say, you can’t enlighten (or sell) someone against their will.

So quality is important. A large number of quality followers is the best possible outcome. You really don’t even need more than a few hundred followers if they a) pay attention b) have large followings and c) will ReTweet you.

In fact I have two followers who each have networks greater than 20,000 followers. And they’ll retweet everything I send them. Want to know more? Attend one of our Webinars or take advantage of our initial consultation discount for some one-on-one advice. More info on the main page of this Website.

Meanwhile, I think I’ll Tweet my followers and ask them what they think the answer is.

Tweet you later (@MikeEllsworth )

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What’s Wrong with Young Guys?

Written by Mike Ellsworth

Tuesday, 28 July 2009 16:55

Not to get into a youth vs. age rut here, but I was recently featured on the cover of New Business Minnesota magazine, a monthly periodical targeted to startups and growing businesses and shared the cover with three other social media experts, two of whom were of a certain age. And by that I mean under 24.

The four of us took part in a round table discussion about social media featured in the cover story, and in general had a great time exchanging ideas and expressing our enthusiasm for our favorite sites, like LinkedIn, Twitter, Facebook, YouTube, and on, and on.

Continue reading What’s Wrong with Young Guys? →

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Twitter is for Old Fogies, Teen Says

Written by Mike Ellsworth
Tuesday, 14 July 2009 11:04

A 15-year-old London teenager is shaking up the staid business world with a report he wrote as an intern, called How Teenagers Consume Media .

In the report, Matthew Robson describes a bizarro teenage world that, according to the London Times , is “a confusing place where the PC is a radio, the games console is a telephone, the mobile telephone is a stereo and text-message machine, the DVDs are pirate copies and no one uses Twitter.”

Continue reading Twitter is for Old Fogies, Teen Says →