The Future of Brands, or Yoda Was Right

Written by Mike Ellsworth   

Social media like Twitter not only blur the lines between public relations, marketing, and brand building, but they require a completely different approach than the traditional media. While brands and companies thought they could control the message and their image before, they must give up that illusion of control to maximize the use of social media.

People are talking about you (if you’re lucky). You can engage them, or you can message them. Engaging wins you evangelists and instant feedback. Messaging (massaging) them yields frustration and a feeling that social media doesn’t work.

Master Yoda said, “You must unlearn what you have learned.” Be a person, not an artificial brand.

Learn how: